The easiest way to ask for donations after a death is to share one link in the places people are already looking: the obituary, a social media post, and a group text. Keep the message short, say what the gifts will help with, and give people another way to help if they cannot give.
People Want to Help
After a loss, friends often feel helpless. A clear, simple way to give is a gift to them too. You are not asking for a favor. You are answering a question they already have.
Our family barely had to ask. The obituary and one post did most of the work, and friends shared it from there. The line that helped most was telling people that if giving was not possible, sharing the page or leaving a memory meant just as much. It took the pressure off, and more people shared.
Sam Farrington, FounderWhere to Share the Link
- In the obituary, right after the service details.
- In one social media post, then let friends share it.
- In a group text to family and close friends.
- In an email to coworkers, church, or a team.
- On a QR code in the service program or by the guest book.
Text Messages
Thank you for all the love. Many of you have asked how to help. We set up a fund for the family here: [link]
So many have asked how to help. Here is the fund for [Name]'s family: [link]
Social Media Posts
We are heartbroken to share that [Name] passed away on [date]. Service details and a fund for the family are here: [link]. Thank you for holding us in your hearts.
My friend [Name] passed away this week and left behind [his/her] family. If you would like to help, here is their memorial fund: [link]
Emails to a Group
Many of you have asked how you can support [Name]'s family. They have a memorial fund at [link]. Any gift, and any memory you share there, means a great deal.
Our community lost [Name] this week. The family has a memorial fund at [link]. Please keep them in your prayers, and share if you can.
Common Questions
Is it okay to ask for money after someone dies?
Yes. Memorial funds are common, and most people are grateful for a clear way to help.
Who should share the fund?
Anyone close to the family can. It often helps when a friend posts it so the family does not have to.
How often should I share the link?
Once or twice is enough. Most gifts come from people passing it along.
What if someone cannot give?
Tell them sharing the page or leaving a memory means just as much.